Zack Shapiro

Figure Out Your Content’s Flow

(Photo: JohnnyHype1)

There’s a lot of time and attention online devoted to the personal brand, from techniques on crafting your brand to managing it, blah blah blah.

Stop for a second and ask yourself “Where do I want my traffic to funnel into?” What is the flow of everything I do online? Where am I directing new readers, new fans, et cetera?

Yesterday, I deleted my other blog and wrote down each service I use and what it links to. The whole point is to avoid confusion and allow your readers or fans to easily find you.

This blog links to About.me, my company’s website and Twitter. You can also email me. For this blog, that’s enough.

On About.me, you can find my LinkedIn as well as Twitter, 59thirty and this blog.

On Twitter, you get funneled here.

The point is, I want to build my blog and more importantly, I want you to get here to read it without confusion.

So take a minute and stop crafting that “social strategy” you probably won’t stick to and manage the flow of all of your profiles.

Once you’ve done that, make content that you love. Readers will come; don’t stress out. I love to write and I fucking miss it. Some people will like my stuff and my viewpoints, some people won’t. That’s life. 

Hope to see you around my blog again.

ZS