Sharing Location: How With Judo-flips Foursquare on its head

I was talking with some friends on Saturday night. I was telling them why Path’s new app With intrigues me and why I’m totally turned off by Foursquare.

Here was the summary of my argument:

With is all about people. You can add pictures and location to that if you want but first and foremost it’s about the company you keep.

Foursquare isn’t interesting to me because I don’t really have a changing bond with a place. Tagging the friends I’m with in Foursquare is optional; it’s about location first and people second.

I’ve said for a while that Foursquare and Gowalla were just the first step in location. I love how With turns that sharing model on its head, focusing on people rather than places. Very cool.